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Articles on Advertisement

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Ad blockers are here to stay so advertisers need to think differently to reach their target audience. Shutterstock/Aleksandar Karanov

How online advertising can work in a world of ad blockers

Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
Would there be a place in advertising’s postmodern era for Don Draper? Michael Yarish/AMC

After Mad Men, big money replaced big ideas

The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
Budweiser hopes this little guy continues to win hearts. Budweiser

Puppy love? Super Bowl ads zero in on elusive millennials

Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Prior to the introduction of jets, most commercial airplanes were propeller driven, like the DC-3 pictured here. These planes had a limited cruising altitude – and experienced much more turbulence. NOAA Photo Library

Longing for the ‘golden age’ of air travel? Be careful what you wish for

Sure, you got meals served on china. But planes were frequently delayed, hijacked, and prone to fatal crashes.
Our brains make judgements about images before we’re even aware of making a decision. A Health Blog/Flickr

How to help take control of your brain and make better decisions

This is the first article in a series, How we make decisions, which explores our decision-making processes. How well do we consider all factors involved in a decision, and what helps and what holds us…
Would adverts on the road take your attention away from driving? (Digitally altered image.) Flickr/Patrick Nouhailler

Adverts on the road could be a distraction for drivers

People have to take in a lot of information when driving, including the locations of other road users, lane markings, signals, speed limits, directions and the dashboard display. It only takes a second…
Advergames on mobile phones allow advertisers to directly target young children with games that promote unhealthy food. Toca Boca/flickr

Advergames play with nutrition by making fast food rewarding

Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…

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