Academic rigor, journalistic flair
Associate Professor of Advertising Theory, University of Bath
30 years in marketing, advertising, and market research, before I joined Bath to take a PhD in 2002. Have worked and taught at Bath ever since. Author of 13 peer reviewed journal articles, 2 books, and numerous practitioner articles. Winner of 7 prizes.
Experience
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–presentAssociate Professor of Advertising Theory, University of Bath
Education
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2006School of Management, University of Bath, PhD / Management
- Article Feed
- r.g.heath@bath.ac.uk
- Joined
