Telcos are positioning themselves to be at the top rather than the bottom of the content food chain.
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Online streaming offers benefits for consumers and the companies providing the service, but thus far it hasn’t been paid off for artists.
Apple’s move into the streaming market has a headstart of up to 100 million subscribers but will still need sustained support to get more of us to pay for online music.
The sheer market power concentrated in the hands of such few online companies represents a formidable hurdle to fair competition.
Kontributor teratas
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Professor of Media Studies, Queensland University of Technology
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Associate Professor, University of the Sunshine Coast
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Senior lecturer in Screen Media, Victoria University
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Co-director, Centre for Digital Business, University of Salford
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Professor of Media and Communications, Goldsmiths, University of London
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Associate Professor, School of Media and Communication, RMIT University
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Regents Professor of Law and Communication and Director of the Center for Law and Intellectual Property, Texas A&M University
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Professor of Strategy, King's College London
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Senior Lecturer in Organisation Studies & Co-Director of Cluster for the study of Organisation Society and Markets (COSM), The University of Melbourne
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Assistant Professor of Organisational Behaviour, INSEAD
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Professor of Social Studies of Finance and Management Accounting, University of Leicester
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Lecturer in Business and Management, University of Stirling
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Associate Professor, Emerging Media Studies, Boston University
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Professor of Strategic Management, Lancaster University
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Ph.D. Student, Emerging Media Studies, Boston University
