Copenhagen Business School

Copenhagen Business School (CBS) was established in 1917. Today, with 20,000 students and 1,500 employees, CBS is one of the largest business schools in Europe and one of the 8 Danish universities

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Today’s advertising executives must get familiar with new technology like Bitcoin and blockchain before they are left behind. Hannah Mckay/Reuters

The blockchain could help advertisers lock up our attention

The blockchain isn't just for Bitcoin transactions. Advertisers can no longer ignore blockchain's huge implications for the world of marketing.

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