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Associate professor, UCL

Dr Rikke Duus is an award-winning Associate Professor at the UCL School of Management. She is also visiting faculty at ETH Zurich.

She has more than 15 years of experience in designing and delivering cutting-edge programmes and courses in the areas of digital business transformation, digital customer engagement, digital value creation and urban innovation.

Rikke sits on Review Panels for EFMD EOCCS (Online Course Certification System) and assists with evaluating the quality of online business and/or management-related courses that either stand-alone or constitute part of a certificate or programme. She is also part of the European Digital Education digital skills squad, focused on exploring the digital skills of the future.

She is the winner of the 2021 UCL Provost Education Award for 'Outstanding response to teaching during a pandemic'. Rikke was also nominated for the UCL Choice Awards in 2020 (Exceptional Feedback) and 2021 (Inspiring Teaching Delivery).

Rikke has a deep interest in how technology affects and influences the human experience. She is especially interested in how strategic decision-makers in organizations adapt their practices to respond to new digital opportunities; how digital technologies facilitate the emergence of inter- and intra-industry collaborative networks; how complex digital ecosystems require new types of mindsets; and the 'darker' sides of data accumulation and surveillance.

In her current research, Rikke looks at how individuals maneuver and negotiate organizations' requests for data sharing in digital spheres and some of the emergent practices that are developed in response to this dynamic.

Rikke has published her work in the Frontiers in Psychology, The European Business Review, Harvard Business Publishing, Journal of Marketing Education and European Advanced in Consumer Research. She has also contributed extensively with thought leadership in renowned media outlets including CNN, World Economic Forum, Discover, The Independent, Chartered Management Institute, The SydneyMorning Herald, WeekendAvisen, Politiken, amongst other. Rikke has also been interviewed by The New York Times and CBS radio.

In her PhD she explored human-tech hybrid relationships. She also holds an MSc in Practice-based Research, an MSc in Strategic Marketing and a BA (Hons) in English and International Communication. She is a Senior Fellow of the Higher Education Academy.


  • 2014–present
    Associate professor, University College London


  • 2016 
    University of Leicester, PhD
  • 2005 
    Copenhagen Business School, BA International Business Communications

Professional Memberships

  • Senior Fellow, Higher Education Academy