Research Associate and Senior Teaching Fellow in Marketing, UCL

Dr Rikke Duus is a Research Associate & Senior Teaching Fellow in Entrepreneurial Marketing & Marketing Analytics at University College London’s (UCL) School of Management. Rikke delivers cutting-edge courses in the areas of entrepreneurial marketing and digital business. She has extensive experience in innovative educational design, using digital technologies, collaborations and business integrations.

She is an active researcher in consumer behaviour, digital transformation and human-technology relations and often presents at national and international conferences. She is published in the Journal of Marketing Education, Advances of Consumer Research, Business Insider, Discover, World Economic Forum, The Independent, New York Times and Sydney Morning Herald. She has received multiple research and enterprise grants.

In addition to her academic work, Rikke also helps businesses grow through training and entrepreneurship programmes.


  • 2014–present
    Research Associate & Senior Teaching Fellow, University College London
  • 2007–2014
    Senior lecturer in Marketing, University of Hertfordshire


  • 2016 
    University of Leicester, PhD
  • 2012 
    University of Hertfordshire, MSc Practice-based Research
  • 2006 
    University of Hertfordshire, MSc Strategic Marketing
  • 2005 
    Copenhagen Business School, BA International Business Communications
  • 2004 
    University of Akron, USA, Marketing


  • 2014
    Together we Innovate: Cross-cultural teamwork through virtual platforms, Journal of Marketing Education
  • 2013
    Speak to the Leg: a Post-Paralympic Analysis of Consumer-Object Relations, Association for Consumer Research

Professional Memberships

  • Associate, Chartered Institute of Marketing
  • Senior Fellow, Higher Education Academy