Having designed the BSc (Hons) Psychology of Fashion at London College of Fashion in 2016, my expertise focuses on applying psychological concepts in the fashion context. My area of expertise focuses on Consumer Psychology in Fashion. The Fashion industry is one of the most unethical and polluting industries. More than ever, there is a need for this industry to be greener and ethical. My research falls into three topics: (1) applying cognitive and experimental psychology concepts to enhance green consumer behaviour in fashion (Goal 12 from the United Nations sustainable development goals); (2) applying social psychology concepts to assess the impact of inclusive fashion on consumers (Goal 5 and Goal 10 from the United Nations sustainable development goals); (3) evaluating the impact of fashion on wellbeing and cognitive performance (Goal 3 from the United Nations sustainable development goals).