Lawrence focuses on topics that intersect service operations and marketing with a particular interest in franchise relationships. Lawrence’s broad domains of interest include the impact of organizational form on performance, consumer coproduction, and service innovation. He has published research articles in such journals the International Journal of Research in Marketing, Journal of Advertising, Journal of Operations Management, Journal of Retailing, Service Science and the Cornell Hospitality Quarterly.
Prior to joining Georgia State University he was on the faculty of Cornell University where he was honored with the Hotel School Teacher of the Year Award for freshman core in 2013 and 2015. He has won best paper awards from Service Science in 2015 and the International Society of Franchising in 2016.