Chris is a fifth-year doctoral candidate in marketing. He will join the University of South Carolina as an assistant professor in the Fall of 2016.
Chris is advised by Rebecca Walker Reczek. In his dissertation, he empirically investigates how behaviorally targeted advertisements affect consumer self-perceptions and behavior.
Prior to joining the PhD program, Chris received a Bachelor’s degree in English from Penn State University. To view a current CV or get in touch with him, please visit his website at www.casummers.com