Eve A. Kerr, M.D., M.P.H., is the Louis Newburgh Research Professor of Internal Medicine at the University of Michigan Medical School, Director of the Ann Arbor VA Center for Clinical Management Research, a VA Health Services Research and Development Center of Innovation, and a member of the University of Michigan Institute for Healthcare Policy and Innovation. Dr. Kerr received her medical degree from the University of California, San Francisco and completed her internship and residency in internal medicine at University of California, Los Angeles. She subsequently completed the Robert Wood Johnson Clinical Scholar’s Program and received a Masters of Public Health from UCLA. Dr. Kerr studies ways to develop and implement innovative methods to assess and improve quality, appropriateness and patient-centered care. In particular, she studies ways to develop more clinically meaningful and valid performance measures that motivate quality improvement for patients at high risk for poor outcomes while minimizing potential for unintended consequences. Dr. Kerr has spoken nationally and internationally on performance measurement and has published over 100 books, book chapters, manuscripts, and editorials in many high impact journals such as The New England Journal of Medicine, JAMA, JAMA Internal Medicine, Annals of Internal Medicine, BMJ, Health Affairs, and Harvard Business Review, among others. She is an elected member of the American Society of Clinical Investigation and the Association of American Physicians, a Fellow of the American College of Physicians, and a steering committee member for Choosing Wisely International. Opinions expressed are her own and do not reflect those of the Department of Veterans Affairs.