Jacob Brower

Dr. Brower is an Associate Professor of Marketing and Distinguished Faculty Fellow of Marketing at Smith School of Business. His research interests include corporate reputation and brand management, consumer loyalty and loyalty programs, corporate social responsibility, sustainability, and ethical consumption. Specifically, his published work and work in progress examines three primary questions around prosocial and sustainable behaviours: 1) what are the drivers of these behaviours by firms and consumers, 2) how can we use commercial tools to drive better individual responsiveness to these types of initiatives by organizations, and 3) when do these behaviours yield better outcomes for organizations. His work has been published in a number of high-impact international journals, has been invited for presentation at numerous international universities and conferences. He also serves on the editorial review board of two respected journals: The Journal of Public Policy and Marketing and the Journal of Business Research.

Originally from the Syracuse, NY area, he completed his Ph.D. at the University of Texas at Austin in 2011, and also holds an M.S. in Marketing from the University of Texas at Austin, an M.A. in Economics from Syracuse University, and a B.A. in Economics at the State University of New York College at Geneseo. Prior to earning his Ph.D., he worked for several years as a consultant and market research analyst specializing in brand management and tracking for several Fortune 500 clients including FedEx, AT&T and IBM.