Professor of Health Policy and CRUK/BUPA Chair in Behavioural Research for Cancer Prevention, University of Stirling

Linda Bauld is Professor of Health Policy and Director of the Institute for Social Marketing at the University of Stirling. She is also Deputy Director of the UK Centre for Tobacco and Alcohol Studies, a UKCRC Centre for Public Health Excellence covering 13 Universities. In August 2014 she also took on the role of Cancer Research UK’s cancer prevention champion (the CRUK/BUPA Chair in Behavioural Research for Cancer Prevention). This involves a part-time secondment to CRUK to lead their new cancer prevention initiative.

Linda has a background in applied policy research and for the past 15 years her research interests have centred on the evaluation of public health interventions.

She has conducted studies on drug and alcohol use, inequalities in health and, most notably, on smoking cessation and tobacco control. She conducted the first study of the UK’s unique national smoking treatment services - NHS stop smoking services- when they were established in 1999. She has also played a significant role in the monitoring and evaluation of a range of recent tobacco control policies in the United Kingdom. This includes, for example, authoring the UK government's review of smokefree legislation which was published in 2011 and playing a key role in developing national guidance on smoking cessation in pregnancy and on smoking prevention interventions.

Linda is a former scientific advisor on tobacco control to the Department of Health (2006-2010) and a member of a number of public health advisory and funding committees including, for example, chairing Cancer Research UK’s Tobacco Advisory Group and the Scottish government’s research and evaluation sub-group of the Ministerial committee on tobacco control.


  • –present
    Professor of Health Policy, University of Stirling