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Luis Matosas López

Profesor e Investigador TIC Aplicadas a la Empresa, Universidad Rey Juan Carlos

Luis Matosas-López is an Associate Professor at Rey Juan Carlos University (Madrid). He holds a PhD in Economics (Extraordinary PhD Award), Master in Marketing, Bachelor Degree in Marketing, and Bachelor Degree in Business Administration from Rey Juan Carlos University. He has also completed higher studies at Francisco de Vitoria University in Spain and at IMC University of Applied Sciences in Austria.

Luis Matosas-López has more than 4,000 hours of official teaching experience. The quality of his teaching has been acknowledged with three positive evaluations of the DOCENTIA program (periods 2014-16, 2017-19, and 2020-22 respectively). Acknowledgment made by the Foundation for Knowledge Madri+d. In 2023, he is chosen as Innovative Teaching Mentor of the Innovative Teaching Mentoring Program of the Rey Juan Carlos University. In the teaching ground it is also worth mentioning the development of several innovation projects, framed within initiatives of the European Higher Education Area (EHEA), which were conducted with public funding.

In terms of research, his work focuses on two topics or research lines. On the one hand, the managerial implications of the use of technology; on the other hand, the analysis of organizational behavior in the management of public and private organizations. On these two topics, Luis Matosas-López has authored more than 30 relevant publications and participated in more than 40 international congresses.

His research has been published in journals indexed on the Web of Sciences and Scopus catalogues. Here, various papers were published in journals positioned in the first and second quartiles (Q1 and Q2) of JCR (Journal Citations Reports) and SJR (SCImago Journal Rank). The quality of these publications was acknowledged, in 2020, with the recognition of a six-year period (period 2015-2020) of excellence in research (SEXENIO). This acknowledgment is the result of the evaluation of the National Commission for the Evaluation of Research Activity (CNEAI) of ANECA (National Agency for Quality Assessment and Accreditation of Spain).

His teaching materials and research have been published in the form of books, book chapters, case studies and research papers in publishers, national and international, placed in the first positions of the SPI (Scholarly Publishers Indicators) of CSIC (Higher Council of Scientific Investigations). This is the case of publications for Emerald, Editorial Universitaria Ramon Areces, McGraw-Hill, Sage Publishing, Tirant Lo Blanch, IGI Global, Springer, Piramide (Anaya, Hachette Livre Group), or Taylor & Francis, among others.

In addition, Luis Matosas-López has collaborated as a member of scientific committees in international congresses and as a member of editorial boards of journals indexed in JCR and SJR. He has also participated in several contracts and research projects obtained in competitive calls. Likewise, Luis Matosas-López has a great experience in quality assurance projects in the university context, being a member of the expert panel of different regional agencies for quality assurance in Spain (case of AVAP, ACCUEE or AQUIB).

Luis Matosas-López has worked as a marketing consultant specialized in the implementation of Customer Relationship Management (CRM) systems, working at companies such as Orange (France Telecom) and Vodafone Spain.

Currently, besides being a member of the high performance research group CIBERIMAGINARIO at Rey Juan Carlos University, he is as an external collaborator in the EDI research group at Autonomous University of Madrid.


  • 2010–present
    Profesor e Investigador TIC Aplicadas a la Empresa, Universidad Rey Juan Carlos


    Universidad Rey Juan Carlos, Doctor en Economía
  • 2009 
    Universidad Rey Juan Carlos, Master en Marketing
  • 2006 
    Universidad Rey Juan Carlos, Licenciado en Investigación y Técnicas de Mercado
  • 2004 
    Universidad Rey Juan Carlos, Diplomado en Ciencias Empresariales