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Ray Charles "Chuck" Howard

Assistant Professor of Marketing, Texas A&M University

How much money will you spend next week? If you’re like most people, you will substantially under-predict your future spending when you answer this question. In my research on financial decision making, I try to understand why so many people make mistakes like this, then I use those insights to develop simple strategies that help them improve their financial outcomes. My work in this area has earned awards from the Behavioral Insights Group at Harvard University, the Society for Consumer Psychology, the Society for Judgment and Decision Making, the Think Forward Initiative, and the Social Sciences and Humanities Research Council of Canada. In my other research, I examine the causes and consequences of gender bias and media influence.

I am currently an Assistant Professor of Marketing in the Mays Business School at Texas A&M University. I earned my PhD in Marketing and Behavioral Science from the University of British Columbia in 2020, and my BA in International Economics and Finance from Ryerson University in 2014. Prior to that, I spent ten years managing business operations for internationally acclaimed hotels, restaurants, and an opera house. My full CV is available here: https://mays.tamu.edu/wp-content/uploads/2022/06/CHUCK_HOWARD_CV_JUNE_09_2022.pdf

Experience

  • –present
    Assistant Professor of Marketing, Texas A&M University

Education

  • 2020 
    University of British Columbia, PhD in Marketing and Behavioral Science
  • 2014 
    Ryerson University, BA in International Economics and Finance

Publications

  • 2022
    Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness, Journal of Marketing Research
  • 2022
    The Influence of Budgets on Consumer Spending, Journal of Consumer Research
  • 2020
    Man up and take it: Gender bias in moral typecasting, Organizational Behavior and Human Decision Processes