Roy Dakroub

UX research manager & senior consultant with 11 years of experience in the science of consumer research and behavioral economics. Providing research consulting to key market players and big multinationals with quality deliverables, and cementing the best practices of taylored human-centered designs and user/customer insights at the heart of their products and services.

I also lead EPAM's Sports Research practice, bringing to the table my experience as an ex-national pro athlete and published author in sports marketing.

Academically, I hold a Ph.D in digital consumer behavior from Rennes SB and currently serve as an adjunct professor at NEOMA Business School in the Digital & Data Marketing, and the International Brand Management Ms.c programs.