‘Reduced salt’ labels change perceptions of taste

“Reduced salt” labels on foods give the perception of reduced flavour, regardless of whether or not they actually contain less salt, research has found.

The study consisted of 50 people tasting soups. Participants found “reduced salt” labelled soups to be less tasty than other versions, despite the salt content being the same.

The findings highlight the implications of marketing reduced salt products and how to best communicate to consumers the health benefits of eating less salt.

Read more at Deakin University