We stalk our ex-partners on it, we are friends with celebrities on it, we play games on it, and we post photos of ourselves on it. But what are we really getting out of the time we spend on Facebook?
We all know that face-to-face social networks are associated with feelings of inclusion, connectedness and acceptance. We meet our friends for deep and meaningful conversations over coffee, and we chat for hours over long dinners discussing the meaning of life (or maybe just gossiping).
But do the benefits of face-to-face networks translate to the online context? Could Facebook – contrary to what we often hear – actually be good for us?
The perils of social networking
Social networking sites are the most prevalent of internet-based services in the world, but the internet can be a scary place, and reports of trolling and cyber-bullying are common.
In theory we use social networking sites to maintain friendships and share information, but it seems social networking sites also have a “dark side”.
Research shows that we are likely to be discerning (deceptive?) in what we post on Facebook, that our profile pictures are posed, and that we engage in self-promotion.
Still, these strategic aspects of Facebook use seem pretty harmless. You could also argue that in a world where employers (albeit unofficially) might screen potential employees by looking at their online identity, not engaging in some selectivity when posting would be downright foolish.
Does your potential boss really need to see a picture of you after your fourth margarita last Friday night? Probably not.
But psychological research reveals an even darker side to Facebook use. Extensive use of Facebook is associated with narcissism.
And spending time on Facebook is related to worse academic performance. When looking at others’ posts, we often engage in social comparisons that make us feel bad about ourselves. And being “unfriended” can lead to negative emotions and rumination.
But there is some good news at hand.
It’s not all bad
My colleagues and I at the Australian Catholic University recently carried out two studies to find out whether social “connectedness” can be experienced from interactions on Facebook.
In the first study, we asked 344 Facebook users to rate their level of social connectedness in the real world, as well the social connectedness they experienced from their Facebook use. The results show that social connectedness isn’t a “one-size-fits-all” (or should that be “one-modality-fits-all”?) construct.
Instead, Facebook connectedness was qualitatively different from the connectedness people experience face-to-face.
Rather than social connectedness acting as a single, overarching psychological dimension influencing both online and offline encounters, Facebook connectedness and face-to-face connectedness seem to work in distinctive ways, and in fact were only moderately related to each other.
Yet in contrast, feelings of disconnectedness seemed to permeate across the technological divide, with feelings of distance and a lack of “belongingness” ubiquitous in both the Facebook and face-to-face realms.
Once we knew that Facebook connectedness could be experienced, the next question was whether Facebook connectedness has the same psychological benefits as have been reported from social connections in the offline world.
We asked another 274 Facebook users about their experience of connectedness derived from the social networking site, as well as their mental health and their life satisfaction.
We found that Facebook connectedness was associated with a number of positive psychological outcomes. Facebook users reporting higher levels of online connectedness also reported lower levels of depression and anxiety, and higher rates of wellbeing than their less-connected counterparts.
Taken together, our findings indicate that Facebook provides a distinctive medium in which to develop and maintain healthy and functional relationships. Given the proliferation of online activity, this research has some big social implications.
Does this mean we should all sit down, log on, and switch off from the people around us, replacing real-life with virtual reality? No: far from it.
But this research does suggest Facebook can be an alternative way to engage and connect with others, and that Facebook can act to facilitate better mental health and well-being, particularly for those who find it difficult to connect face-to-face.
After all, one billion people can’t be wrong … right?


Casey Schapel
Social Worker
Absolutely, benefits of "social capital" can definitely be increased through use of social media. And just like chocolate, which can be good for us in small doses, we should not rely solely on chocolate for our nutrition.
I look forward to reading your studies, I am currently investigating social media as a means of enagaging disenfranchised youth and so am really quite interested in this topic.
Thanks for a great article!
Rachel Grieve
Lecturer in Psychology at University of Tasmania
Thanks for your feedback Casey..I'm glad you enjoyed the article. I really like your chocolate analogy!
Good luck with your research.
Best wishes,
Rachel
Casey Schapel
Social Worker
Thanks Rachel. I have had a read through your studies on the topic and they have been very helpful in terms of my proposal.
Cheers!
Theo van den Berg
IT Consultant
I disagree, that Facebook is good for humanity. I work in the IT industry and I am NOT on Facebook. Sitting in front of a screen all day and than playing with my phone all evening, does not help with making friends. The more you do that, you will become less capable of real human interactions. And I know, cause after 40 year in IT, I behave like a computer.
The internet can be good for communication. Emails are good, but you loose your handwriting skills. Raising problem tickets is good for the…
Read moreRachel Grieve
Lecturer in Psychology at University of Tasmania
Dear Theo,
Thank you for your comments. I think you have raised some valid concerns, particularly in regards to privacy...and as I have noted in the article, being selective in information shared online is certainly a wise approach.
Still, it is true that some people do find it difficult to connect with others face-to-face (such as new mothers who may feel isolated, people with disabilities limiting accessibility, or people with social anxiety), as such, it would seem that Facebook could offer them an alternative social medium. I'm hoping to conduct some more research to investigate the use of Facebook within these groups.
Thanks for your feedback.
Best wishes,
Rachel
Gavin Moodie
logged in via LinkedIn
Indeed, handwriting skills are being lost with the ubiquity of keyboard writing; as mental arithmetic and skills in using slide rules and log tables are being lost with calculators; memory skills were lost with the invention of printing and prodigious memory skills lost with the invention of writing.
But, of course, handwriting, etc, is not so important with the adoption of the new technology.
Deb Foskey
logged in via Facebook
It is good news that Facebook can be socially beneficial. When I was a hardworking city dweller with a full-on 24 hours+ position, I never used it and could not see the attraction. Since returning to live in the bush, however, and especially since the advent of the satellite NBN service which reduces drop-outs and is accessed through an energy-efficient modem (as my energy budget is limited by sunlight) I have become an avid FB user and advocate for its usefulness to isolated people. As well as allowing…
Read moreRachel Grieve
Lecturer in Psychology at University of Tasmania
Hi Deb,
Yes, I think there are a lot of aspects of Facebook that are positive for those who are isolated...most recently I think we have seen this in the use of Facebook in the Queensland floods and the fires in Tasmania.
Best wishes,
Rachel
Margo Saunders
Public Health Policy Researcher
Given the questions you were addressing, did you consider comparing feelings of social connectedness between people who do and do not use Facebook? The non-Facebook users I know have perfectly normal mental health and wellbeing and feel sufficiently socially connected with other communication channels -- they simply consider Facebook to be a silly and narcissistic waste of time.
Rachel Grieve
Lecturer in Psychology at University of Tasmania
Hi Margo,
Thank you for your question. Given its exploratory nature, our research wasn't designed in a way that would allow us to make a direct comparison as you have suggested, though this is certainly something we would like to address in future research. The abundant extant research regarding "offline" connectedness and psychological outcomes would certainly align with the experiences you mention, however.
Best wishes,
Rachel
Gavin Moodie
logged in via LinkedIn
Thanx for this piece on the psychological benefits of Facebook, which addresses a very interesting and probably important question which was raised somewhat differently thus -
'Susan Holmes, a professor of statistics at Stanford, puts it well. “I don’t think you can get a Stanford education online,” she said recently, “just as I don’t think that Facebook gives you a social life.”' (Skorton and Altschuler, 2013).
This could be saying the equivalent of: 'you can't communicate fully in writing (because full communication can only be in person)', which is patently wrong; or: 'you can't communicate in person in writing', which is tautologous and hence trivial.
Skorton, David and Altschuler, Glenn (2013) MOOCs: A College Education Online? Forbes, 28 January, retrieved 9 February 2013 from
http://www.forbes.com/sites/collegeprose/2013/01/28/moocs-a-college-education-online/
Rachel Grieve
Lecturer in Psychology at University of Tasmania
Hi Gavin,
Thank you for your feedback and that link. The online environment certainly provides a some interesting insights into the offline world.
best wishes,
Rachel
Greg MADDEN
Researcher
Everything has upside and downside. Drugs, alcohol, ... even food and sex, etc. If I hop in the car, there's inevitably some idiots out there on the roads ... some days I may be one of them. Nonetheless I don't intend to give up the motor.
I guess in all of these pursuits 'protective behaviors' is the key. Protect against others and most importantly protect against the darker side of self.
I live overseas, Facebook connects me to my children and now my widely spread network of good friends in the global village. Without Facebook I would lose track with so many good people who lift my spirit and make life charming. Because of Facebook I've been able to reconnect with old friends in other parts of the world who I would have otherwise loss track of.
Facebook abuse & overuse is the problem ... not Facebook.