Headlines about pickleball’s exploding popularity abound. But the less visible social undercurrents of an emerging sport ultimately shape its long-term future.
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Articles on badminton
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Badminton is one of the most popular sports in the world (especially across Asia, Denmark and the United Kingdom), with over 200 million people playing worldwide.
One intriguing subplot during the Commonwealth Games has been the progress of English husband-and-wife team Chris and Gabby Adcock in the badminton mixed-doubles. The couple are a good bet for a gold medal…
