While most endorsement deals go to college athletes at schools with big-time sports programs, new research has found
community college athletes could profit as well.
Academic rigor, journalistic flair
Articles on Sports endorsement
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Women college athletes face far more limited career prospects than men. The NCAA’s new endorsement rules may help level the playing field when it comes to making money from their athletic ability.
Student-athletes can now seek to make money from their name, image and likeness. But there are risks, a college sports expert warns.
As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Top contributors
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Senior Lecturer in Marketing, Auckland University of Technology
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Assistant Professor of Sport Management, Syracuse University
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Founder Professor of Computer Science, University of Illinois at Urbana-Champaign
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Assistant Professor of Sport Administration, University of Louisville
