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Neuropolitics is the science of using your brain activity to predict your political preferences. You might not like it but it’s already in use.
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The likely next prime minister is focusing on tax cuts to solve inflation.
People leave a polling station after voting on federal election day in Montreal on Sept. 20, 2021.
THE CANADIAN PRESS/Graham Hughes
Many factors affect the decision of whether or not to vote in an election: the decision is mostly about motivation, interest in politics and sense of duty.
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Organic appeal and reach still trump advertising spending when it comes to digital engagement by parties and individual politicians.
Occasional voters don’t respond well to guilt trips when organizations try to encourage them to cast ballots. Research suggests other methods are more successful.
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Encouraging people to vote involves changing the discourse. Guilt trips are ineffective.