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Senior Lecturer in Marketing, Auckland University of Technology

I'm a senior lecturer (assistant professor) and researcher in marketing and consumer psychology. I spend far too much time focusing on sustainable consumption, consumer financial well-being, and marketing and advertising effectiveness. I have discovered the top goal in my career is to translate academic findings into best practices for business, into public dialog and policy thinking, and to help build consumer knowledge. Tall order, but then the best goals usually are.


  • 2015–2020
    Senior lecturer (assistant professor) of marketing, Auckland University of Technology