Yes23 is blanketing the nation in hundreds of ads, while Fair Australia is sticking with a singular message and targeting specific states that will ensure a ‘no’ victory.
Academic rigor, journalistic flair
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Outgoing Qantas chief Alan Joyce appeared on Monday with Prime Minister Anthony Albanese to unveil the livery
We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
Top contributors
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Associate Professor of Narratology, University of Sydney
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Associate Professor of Marketing, University of Sydney
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Professorial Fellow, University of Canberra
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Honorary Professor, University of Sydney
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Senior Lecturer, Griffith University
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2024 Oxford University visiting research fellow RIJS; Professor of Political Communication., La Trobe University
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Director, La Trobe Asia, and Professor of International Relations, La Trobe University
