Articles on Ambush marketing

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Coca Cola is a major sponsor of the World Cup, but non-sponsors are capitalising on the tournament too. George/Flickr

Brands are big winners in the ‘first social media World Cup’

The 2014 World Cup has already seen a significant volume of Twitter conversation across a number of (English language) keywords, including #joinin, #worldcup, #Brazil2014 and #worldcup2014, as well as…
Bavaria beer gets some unofficial airtime. Martin Rickett/PA

Models, Messi and wacky races: the art of ambush marketing

On the face of it, there doesn’t seem to be much to link Lionel Messi’s choice of drink with a Black Sea beach resort, a former holiday destination of Russian communist leaders. And yet over the next six…

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