Articles on Cultural cognition theory

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The message might not come through if you put all your communication eggs in one theoretical basket. buydeephoto/Shutterstock.com

Facts versus feelings isn’t the way to think about communicating science

Reports of facts' death have been greatly exaggerated. Effective communication jettisons the false dilemma in favor of a more holistic view of how people take in new information on contentious topics.
There’s more to it than political beliefs. Buttons image via www.shutterstock.com.

Why do science issues seem to divide us along party lines?

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself.

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