'Two polar bears walk into a bar ...' is an unlikely opener for a joke, but memes and parodies are surprisingly effective ways to get people talking about climate change.
Self-deprecating humor can be a savvy campaign strategy – but only for certain candidates.
In ads, robots typically are scary, sad or stupid. Real-life robots and artificial intelligence systems are none of those.
The way you and your partner use humour can shape your relationship, and even break it up.
Sarcasm thrives in ambiguous situations, which makes it especially ripe for misinterpretation.
The serious science of toilet humour.
One viral video might leave you in stitches; another leaves you cold. Psychology researchers have worked out several theories of humor to explain why.
Disparagement humor makes a punchline out of a marginalized group. Racist or sexist jokes, for instance, aren't just harmless fun – psychologists find they can foster discrimination.
No longer dismissed as an undesirable negative trait to be avoided, humor is having a heyday among experimental psychologists.