Our Audience and Impact
The monthly audience of The Conversation Australia & New Zealand is approximately 4 million unique users onsite, and 13.8 million page views including republication.
The monthly audience across all Conversation editions is approximately 11.4 million unique users onsite, and 40 million page views including republication.
90% of readers would recommend The Conversation.
Our readers are an even split between male (54%) and female (45%). We reach an audience across a broad spectrum of age and professions, with more than 40% of readers under 44 years old. 83% of readers are non-academic which supports our vision of sharing academic knowledge direct with the public. The other main sectors represented in readership are teachers (15%), healthcare/medical (12%), and government/policy (10%).
An engaged audience
Our readers come to us for information they can trust and to read fresh, new perspectives not available elsewhere. The Conversation is seen to hold a unique place and a vital role in Australian media as an evidence-based news source of expertise.
The Conversation is a tool for change – as a conversation starter, an attitude changer and an advocacy tool.
The Conversation articles are influential in changing behaviour and attitudes. They are frequently used as a source for fact-based information in classrooms, the workplace and political sphere.
Publishing in The Conversation enables experts to contribute to real-world change.
More than 22,600 academics have published articles on The Conversation Australia/New Zealand. Academics can share their knowledge and be heard. They can shape public policy and public opinion. They can be heard on TV and radio, in newspapers and online, and they can benefit from this recognition.
Publication at The Conversation also led to discussions with students (33%) and colleagues, friends and the general public (63%).
Want to know more?
Read our impact reports to understand how our work is making a difference.