Our Audience

Readership

The monthly audience to The Conversation Australia is 5.4 million unique users onsite, and 14.8 million through republication.

The monthly audience across all Conversation editions is 14 million unique users onsite, and 42 million through republication.

Our readers are an even split between male (48%) and female (52%). The age of readers skews young, with 69% of readers under 44 years old. 49% of our readers visit daily, and 96% would recommend us.

85% of readers are non-academic which supports our vision of sharing academic knowledge direct with the public. The other main sectors represented in readership are teachers (13%), healthcare/medical (10%), and government / policy (13%).

An engaged audience

We aim to democratise knowledge and work with academic experts to inject evidence into public debate. We have an engaged audience, and after reading an article:

  • 85% of readers discuss it with friends, 53% share on social media, and 23% comment on the article.
  • 63% of readers change their own attitude or behaviour, and 55% use articles to inform, discuss and debate.
  • 39% of readers do further research, 12% use articles to develop strategy and inform decisions, and 15% use articles to support policy and business decisions.

Why readers chose The Conversation

The Conversation is editorially independent, which is valued by almost all (96%) readers.

The Conversation has no commercial agenda, which is valued by almost all (98%) readers.

Our readers chose us to read about issues not covered elsewhere (54%), explore issues they care about (72%), and for new research and breakthroughs (46%).

73% of readers say they read us to get information from the experts, whilst 67% of readers come to us for information they can trust.

Author impact and engagement

We have 15,000 published academics in Australia, and there are over 80,000 academics registered globally.

After publishing with us, 66% of authors are contacted by media for follow up, including interviews on TV, radio, online, print or elsewhere.

Other ways that our authors have impact include being contacted by government (9%), invited to speak at conferences (22%), contacted for research collaboration (22%), or approached for business consultation (14%).

Sources: Google analytics & Reader + author survey 2019.

View survey results (PDF)