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Articles on Sport

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Nike has made it clear that its support of Hockey Canada is contingent on the organization behaving in a transparent and accountable manner. THE CANADIAN PRESS/Jeff McIntosh

What the end of Nike’s sponsorship means for Hockey Canada

The unique relationship between Nike and Hockey Canada makes the end of their decades-long sponsorship especially notable.
A United States women’s national team member takes a shot during a FIFA Women’s World Cup send-off soccer match in San Jose, Calif., on July 9, 2023. Sponsorship and marketing deals with women athletes are often performative and exploitative. (AP Photo/Josie Lepe)

FIFA Women’s World Cup: Professional women athletes are still fighting for equitable sponsorship

While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.
The end of the glory years for the U.S. Women’s National Team? AP Photo/Claude Paris

Women’s World Cup will highlight how far other countries have closed the gap with US – but that isn’t the only yardstick to measure growth of global game

The US national team is the favorite going into the tournament in New Zealand and Australia. But growth in the global game has seen others catch up.
France’s Estelle Cascarino, right, kicks the ball past Australia’s Mary Fowler during their friendly soccer match in Melbourne, on July 14, 2023, ahead of the Women’s World Cup. (AP Photo/Hamish Blair)

FIFA Women’s World Cup: Gender equity in sports remains an issue despite the major strides being made

While the 2023 Women’s World Cup might be the best yet for women in terms of investments and viewership, there is still room for improvement for the 2027 World Cup.

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