Hans Westerbeek is Professor of International Sport Business and Head of the Sport Business Insights Group at Victoria University in Melbourne, Australia.
He also holds Adjunct Professor appointments at the Free University of Brussels (Belgium), at the Real Madrid Graduate School (Spain) and at the Central University of Finance and Economics in Beijing (China).
Hans has consulted to professional sport organisations, (inter)national and state sport associations, and local and state government in multiple countries, such as FIFA, IMG, Giro d'Italia, Sport Business Group, the AFL, and Cricket Australia and to the governments of the United Arab Emirates, New Zealand, Australia, India and the Netherlands.
He has written 25 books on sport management, sport marketing and sport business related topics and he frequently consulted by the international media as a sport business expert.
Experience
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2009–presentProfessor of Sport Management, Free University of Brussels, Belgium
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2010–presentProfessor in Sport Business, Victoria University
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2016–2019Pro-vice-chancellor, Victoria University
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2013–2017Dean, College of Sport and Exercise Science
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2010–2013Director, Institute of Sport, Exercise and Active Living
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2006–2009Head of School, La Trobe University
Education
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2021Australian Institute of Company Directors (AICD), GAICD
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2017Harvard Business School, Boston, USA, Advanced Management Program (AMP)
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2001Deakin University, Melbourne, Australia, PhD International Marketing
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1996Deakin University, Melbourne, Australia, MBA
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1991University of Groningen, Netherlands, Master of Science (Human Movement)
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1986University of Groningen, Netherlands, Bachelor of Physical Education
Research Areas
- Sport And Leisure Management (150404)
- Human Movement And Sports Science (1106)
- Marketing Management (Incl. Strategy And Customer Relations) (150503)
- Melbourne, Australia
- Website
- @westerbeekHANS
- Article Feed
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For media enquiries,
hans.westerbeek@vu.edu.au - Joined
