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How protest movements use feminine images and social media to fight sexist ideologies of authoritarian regimes – podcast

Graffiti art of a woman spraying people out of a spray paint can.
Pro-resistance social media pages share photos of graffiti like this. Provided by Michaela Grancayova and Aliaksei Kazharski.

Modern protest movements, like the ongoing protests in Iran, often center around women who have been killed or harmed by agents of authoritarian governments. While it can be easy to chalk up this consistent, state-sponsored abuse of women to simple sexism, researchers say there is a deeper story at play.

Authoritarian regimes often lack a coherent underlying ideology. So to fill that gap, many leaders turn to discrimination, using gender, race or sexuality to vilify opponents and generate support. As a result, pushback against gender as a tool of oppression has taken on a visual and artistic component as protests have entered the social media age.

In this episode of The Conversation Weekly, we speak to three experts who have studied protests and the role of gendered ideology, images and social media as tools of resistance as well as of oppression.

In August 2020, Belarus erupted into unrest after Alexander Lukashenko, the longtime authoritarian leader of the country, won the presidency for the fifth time in an election few considered free or fair.

“There had never been so many people out in the streets before – hundreds of thousands in a country of less than 10 million,” says Aliaksei Kazharski. Kasharski researches international politics and security at Charles University in Prague, in the Czech Republic. He himself is Belarusian.

A huge crowd of people holding Belarusian flags and colors.
Belarusian people rose up in massive protests after Alexander Lukashenko claimed to have been reelected to the presidency in 2020. Ulf Mauder/picture alliance via Getty Images

Michaela Grancayova is a researcher who focuses on language and politics, particularly in the Middle East, and was studying at the same university as Kazharski in 2020. As she was watching the protests in Belarus unfold, Grancayova noticed some striking similarities to the Arab Spring, her own area of research. “The regimes in both countries were relying on the traditional gender images, images of how the ideal woman should behave and should look like,” she explains. “Or how an ideal man should look like, should behave – in this case, hegemonic masculinity.”

“These ideas of hegemonic masculinity and gender basically substitute for an official ideology, which is missing from those regimes,” Kazharski explains. “And in a society that’s more or less traditionalist, this image of a strong leader, a macho, real man actually appeals to many people.”

Not only were there similarities between Lukashenko and Hosni Mubarak, the Egyptian leader who was overthrown during the Arab Spring, Grancayova noticed that the protest movements of both countries fought against these gendered ideologies in much the same fashion, too.

A graffiti of a blue bra.
A woman known as the ‘girl in the blue bra’ was beaten during protests against the Supreme Council of the Armed Forces which ruled Egypt after the overthrow of Hosni Mubarak. After a video showing her beating, during which her abaya came off and revealed her blue bra, event went viral, protesters used the image of the blue bra, as seen in this social media post, as a symbol. Provided by Michaela Grancayova and Aliaksei Kazharski

One prominent theme was an idea the researchers call the iconization of victimhood. “There were people who were tortured and humiliated by the regimes, and they were meant to be turned into the victims,” explains Grancayova. “But in reality the people who took part in the protest turned them into heroes and visual icons.”

In both Egypt and Belarus, protesters turned to social media to distribute images of the bloodied martyrs or share images of graffiti or other symbolic visuals.

As a response, both the Egyptian and Belarusian governments tried to squash the social media branches of the protests. As Kazharski explains, Lukashenko “did try to shut down the internet in 2020 for a couple of days but then realized it was way too costly.” Instead, agents of the regime went door to door, searching laptops and phones and torturing those who wouldn’t give up their passwords.

Women’s movements in Iran

These same themes of gender and weaponized social media are playing out today, too, in the ongoing protests in Iran.

Since Mahsa Amini, a 22-year-old Iranian woman, was killed by the Morality Police in fall of 2022, Iran has been enveloped in protests. The movement, called “Woman, Life, Freedom” is in many ways focused, as the name suggests, on restoring the freedoms of women, who have severely limited by the Iranian government.

A protestor throwing something at police with a woman in the foreground with her hair free.
During the initial uprisings after the death of Mahsa Amini in Iran, many women began going in public without the mandated headscarves. Darafsh/Wikimedia Commons, CC BY-SA

Parichehr Kazemi is a Ph.D. candidate at the University of Oregon, in the US, where she studies women’s resistance movements across the Middle East with a focus on the use of images on social media.

Previous women’s movements in Iran, like My Stealthy Freedom, where women posted photos of themselves without hijabs in public places, were often centered around images. Kazemi explains that after 2009, “images were birthed because of a very repressive environment under the Islamic Republic that didn’t really give women other opportunities to express dissent.”

When protests erupted in late 2022 after the Morality Police killed Amini, videos of massive crowds and clashes between police and protesters flooded social media. As Kazemi followed the protests on social media, she began seeing more representational imagery emerge. “Over time, it’s not just images of tons of women running from security forces in the streets,” she says. “You see women cutting their hair. You see girls in the streets without their veils. You see them burning their hijabs. You see them dancing in circles. This isn’t something that we’ve seen under the Islamic Republic.”

Under a regime where public protesting can get you killed, Kazemi says, “Images have become a way for people to continue showing the world what’s happening in Iran.”

As in Belarus and Egypt, the Iranian government has been cracking down on social media as a tool of resistance. Among the debates over whether social media is generally a force for resistance or a tool of state control, Kazemi had a bigger-picture perspective. “Social media is embedded within our lifestyles, and we’ll figure out a way to use it as an extension of ourselves. But regimes will also use it as an extension of themselves.”


This episode was written and produced by Katie Flood. Mend Mariwany is the executive producer of The Conversation Weekly. Eloise Stevens does our sound design, and our theme music is by Neeta Sarl.

You can find us on Twitter @TC_Audio, on Instagram at theconversationdotcom or via email. You can also subscribe to The Conversation’s free daily email here.

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