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Universitas Sultan Ageng Tirtayasa

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Menonton video hiburan di platform Quibi selama konferensi pers di Pameran Elektronik Konsumen Internasional 2020 di Las Vegas, Nevada, Amerika Serikat awal tahun ini. Etienne Laurent/EPA

Riset menjawab mengapa kita bisa ketagihan menonton Netflix

Praktik menonton terus menerus (binge-watching) biasanya berhubungan dengan ketagihan menonton. Hal ini biasanya terjadi ketika seseorang menyaksikan banyak episode berurutan dalam satu kanal.
Watching an entertainment video on the Quibi platform, watchable horizontally and vertically, during the Quibi (short for Quick Bites) press conference at the 2020 International Consumer Electronics Show in Las Vegas, Nevada, US earlier this year. Etienne Laurent/EPA

‘One more episode, please?’ Why we can’t stop binge-watching on Netflix

Binge-watching is commonly seen as related to media content addiction. It usually occurs when an audience watches a series of episodes streamed through the one platform.

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