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It’s tough ‘being green’

The ability to overcome self-doubt plays a critical role in how successfully individuals act in support of environmental issues.

Researchers have looked at the role of self-evaluations among those who support environmental issues and the evaluations’ effect on supportive behaviour.

There is a challenge from doubt in the effectiveness of actions and behaviour. This is manifested in daily tasks such as recycling or the mode of transport chosen (such as bike riding over driving).

Environmentalists have a difficult psychological task because of the enormity of the problem they are solving, creating a difficult psychological environment for them to be effective.

Read more at Rice University

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