Abier Hamidi

I am a PhD student and PR/Marketing specialist with over 20 years experience.

As a PR/Marketing consultant, I have elevated the brand awareness, performance and profitability of several global brands as well as start-ups. I specialise in developing consumer focused, holistic and integrated communication/marketing strategies across multiple sectors.

As a PhD student, My overarching interest is in how information can be disseminated and interpreted, understanding the impact of culture, religion and language and how to utilise them in ensuring the correct messages are not only being communicated effectively, but done so, ethically and respectfully.

Currently I am researching the reflections of the specific practices and norms in Libya with regards to the communication and education of HIV and in particular, to Libyan women. Although my research focuses on Libyan women, its relevance and impact are universal as the learnings can be applied to Muslim women, Arab women, women in developing countries as well as migrants and refugees, as the challenges they face are similar.