Adam received his PhD in Industrial/Organisational Psychology from Tulane University in 2004. His research has spanned a number of domains, with a particular interest in social issues in business associated with justice, emotions, well-being and ethical-decision making. Perhaps due to the job security of an academic, he has recently pursued an interest in studying humour and has pursued a number of research projects designed to understand what makes things funny and how humour impacts business. His papers have been published in Psychological Bulletin, Journal of Applied Psychology, Journal of Management, Journal of Consumer Research, among others.
Adam is also a director of the non-profit organisation the Social Footprint Index which is dedicated to informing and engaging consumers to enable individuals make responsible purchasing decisions.