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Senior Lecturer in Management, University of Exeter

Adrian Bailey is Senior Lecturer in Management at the University of Exeter Business School. He is the co-founder of the ‘Business, Nature and Value Research Centre, an international network researching issues of sustainable supply chain management. Adrian brings a wide range of knowledge from human geography and management studies to explore the how the co-operative identity (i.e. organisations where members are also owners) can contribute to sustainable business practices and business models.

Adrian gained his doctoral thesis in 2002, entitled ‘Developing a model community: Institutions, paternalism and social identities in Bournville, 1879-1939‘. His doctoral work adopts a mixed methods approach to research the interaction of Quaker business philanthropy, the Cadbury organisation and the local communities within the Bournville Village Trust.

In 2003, he joined the School of Geography at the University of Exeter to work on the Leverhulme funded project ‘The Role of Methodism in Cornish Cultures, c.1830-1930‘. Joining the Business School in 2006, Adrian worked on the AHRC project ‘Reconstructing consumer landscapes c.1947-1975: Shopper reactions to the supermarket in early post-war England‘. In 2007, he began working on the AIM/ESRC-funded project ‘Internationalisation and innovation in the service sector: The role of international migration and UK (London) hotels‘. His research uncovers ‘hidden innovation‘ in front and back office functions, highlighting the impacts of new information communication technologies on marketing, service quality and the outsourcing of services.

Adrian was appointed as Lecturer in Tourism Management in 2009 and was the Director of tourism programmes from 2009-2013. He remains active in researching visitor experiences in arts and cultural institutions. Since 2010 he has been working with the Co-operative Group (UK) to deliver undergraduate modules that highlight the role of co-operative values and principles to business practice. His research now combines his enthusiasm for co-operatives, with his research exploring issues of food security and rural development in a range of international contexts.


  • –present
    Senior Lecturer in Management, University of Exeter