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Professor of Marketing, Royal Holloway University of London

Alan Bradshaw is a Professor of Marketing at Royal Holloway, University of London and is co-author, with Linda Scott, of Advertising Revolution: The Story of a Song From Beatles Hit to Nike Jingle and co-editor of the Dictionary of Coronavirus Culture, both published by Repeater Books.

He is Associate Editor at the Journal of Macromarketing and the Journal of Marketing Management and has conducted research in, among other topics, popular music and advertising, biopolitical marketing and social media brand communities.

Alan is part of Royal Holloway's Centre for Research into Sustainability (CRIS), a multidisciplinary, international group of researchers and educators at Royal Holloway, University of London, UK actively engaged with the understanding of social/ethical, economic and environmental sustainability in contemporary society. Its purpose, ultimately, is to advance scholarship and contribute to positive social change in terms of the contemporary challenges of poverty alleviation, social injustice and climate change.


  • –present
    Professor, Royal Holloway


  • 2005 
    Dublin Institute of Technology, PhD