Academic rigor, journalistic flair
Senior Lecturer in Marketing, The University of Melbourne
I am a Senior Lecturer (Assistant Professor) in Marketing at The University of Melbourne.
My research interests include consumer choice, judgement and decision making, consumer wellbeing, interpersonal relationships, and promotional strategies. My work has been featured in the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, the Journal of Business Ethics, the Journal of Retailing, and Psychology & Marketing, among others.
Experience
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–presentSenior Lecturer in Marketing, The University of Melbourne
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2021–2023Lecturer, The University of Adelaide
Education
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2019University of Technology Sydney, PhD in Marketing
Publications
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2024Journal of Retailing, Less cash, more splash? A meta-analysis on the cashless effect
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2024Journal of Consumer Research, How does time pressure influence risk preferences? Answers from a meta-analysis
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2024Psychology & Marketing, When “good enough” is not good enough: How maximizing benefits financial well‐being
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2023Journal of Business Ethics, A meta-analytical assessment of the effect of deontological evaluations and teleological evaluations on ethical judgments/intentions
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2022Journal of Consumer Psychology, The wellbeing implications of maximizing: A conceptual framework and meta‐analysis
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2022Journal of the Academy of Marketing Science, 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
Research Areas
- Marketing (1505)
- Psychology (1701)
- Melbourne, Australia
- @AlexBex87
- Article Feed
- alex.belli@unimelb.edu.au
- ORCID
- Joined
