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Research Associate in Information Management, Loughborough University

Dr Alex Zarifis is a research associate focusing on artificial intelligence in fintech and insuretech. He has taught in several areas including management information systems, business intelligence, marketing, project management and leadership. He has delivered modules at the University of Manchester, University of Liverpool and University of Mannheim. He also participated in creating and delivering online modules, including the first university module on blockchain technologies in the world.

Alex earned a BSc from the University of Leeds in Management with Information Systems, an MSc in Business Information Technology and a PhD in Business Administration both from the University of Manchester.


  • 2019–present
    Research Associate, Loughborough University
  • 2018–2019
    Postdoctoral Researcher, Karlsruhe Institute of Technology
  • 2015–2019
    Research Associate/Adjunct Lecturer, University of Mannheim
  • 2012–2015
    Lecturer, University of Nicosia (UNIC Online)
  • 2006–2010
    Teaching Assistant, University of Manchester


  • 2014 
    University of Manchester, PhD Business Administration


  • 2019
    Collaborative consumption for low and high trust requiring business models: From fare sharing to supporting the elderly and disabled, International Journal of Electronic Business
  • 2019
    Designing a talents training model for cross‑border e‑commerce: a mixed approach of problem‑based learning with social media, Electronic Commerce Research
  • 2018
    e-Government Implementation Challenges in Developing Countries: The Project Manager's Perspective, International Journal of Public Administration and Management Research (IJPAMR)
  • 2017
    Investigating the Individual Trust and School Performance in Semi-Virtual Collaboration Groups, Information Technology and People
  • 2016
    Investigating Individual Trust in Semi-Virtual Collaboration of Multicultural and Unicultural Teams, Computers in Human Behavior
  • 2016
    An Experimental Study of Satisfaction Response: Evaluation of Online Collaborative Learning, International Review of Research in Open and Distributed Learning
  • 2013
    Modelling Individual Trust Development in Computer Mediated Collaboration: A Comparison of Approaches, Computers in Human Behavior

Grants and Contracts

  • 2019
    EU Horizon 2020 project GHOST, Safe-Guarding Home IoT Environments with Personalized Real-time Risk Control.
    Funding Source:
    EU Horizon 2020
  • 2019
    Technology Driven Change and Next Generation Insurance Value Chains (TECHNGI)
    Funding Source:
    Economic and Social Research Council

Professional Memberships

  • Fellow of the Higher Education Academy (FHEA)
  • Member of the Association for Information Systems (AIS) since 2018.