Alexander is a Senior Lecturer in Sport Business and Management within the Carnegie School of Sport, and Is currently Course Leader for the MA Sport Business, and the newly validated MSc Sport Business Management from September 2020. As a Senior Fellow of the Higher Education Academy Alexander has proven his teaching and learning leadership abilities and has been lecturing In sport business and management subjects since 2012. During this time, he has led and taught a broad range of topics, including; Sport Finance, Sport Economics, Sport Sponsorship, The Sport Consumer, Research Methods, Globalisation and Commercialisation, Sport Governance, Work-Based Learning, and more recently, Sport Business Analytics. In 2016 he was also successful in obtaining a curriculum innovation grant, developing an Authentic and Engagement Assessment Day (AAED), which was rolled out to L4 students in 2017. The success of this project has led to this being rolled out across both L4 semesters and has seen retention and progression figures improve dramatically. He continues to develop innovative and challenging teaching and learning environments through his teaching practice.
After completing a BA (Hons) in Sport Business Management at then Leeds Metropolitan University, he went on to fulfil a Doctor of Philosophy (PhD) titled A Multidisciplinary Consumption Model for English Professional Football at Leeds Beckett University (formerly Leeds Metropolitan University). His thesis developed and tested a socio-psychological-economic model of consumption within sport, by merging the similar but often distant displaces of sport marketing and sport economics, applying structural equation modelling (SEM) techniques.
Since then, Alexander’s research interests have grown from sport economics to also include applied economic sociology, social network analysis and advanced data analysis techniques. His work has been published in journals such as; Managing Sport and Leisure, Journal of Sport Economics and Economics Bulletin. He has also been involved in multiple research projects, most recently a commissioned project for GambleAware evaluating the funded treatment services system.