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Alexander Diani Kofi Preko

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Associate Professor in Tourism Marketing, University of Professional Studies Accra
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Experience

  • 2018–present
    Director, Third Sector Foundation, Ghana

Publications

  • 2021
    Understanding sense of safety and trustworthiness of tourism information among migrant visitors, International Hospitality Review
  • 2021
    Antecedents of brand equity on halal tourism destination, Journal of Islamic Marketing
  • 2021
    Inbound international tourists' demographics and travel motives: views from Uzbekistan, Journal of Hospitality and Tourism Insights
  • 2021
    Tourism development: national policies and tourism priorities in Ghana, International Journal of Tourism Policy
  • 2021
    Festival tourism and socioeconomic development: case of Kwahu traditional areas of Ghana, International Hospitality Review
  • 2021
    Indian diaspora in Ghana: cultural and family heritage of tourists' travel preference, Journal of Hospitality and Tourism Insights
  • 2020
    Museum expereince and satisfaction: moderating role of visiting frequency, International Hospitality Review
  • 2020
    Safety and security concerns at the beach: views of migrant visitors in Ghana, Journal of Tourism and Hospitality Research
  • 2020
    Muslim tourist religiosity, perceived values, satisfaction and loyalty, Tourism Review International
  • 2020
    Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana, Journal of Islamic Marketing
  • 2020
    Understanding spiritual journey to hajj: Ghana and Uzbekistan perspective, Journal of Islamic Marketing
  • 2020
    Causes of coercive management behaviour, dimensions and occupations, International Journal of Organizational Analysis
  • 2019
    The impact of tour services on international tourist satisfaction in Elmina, Ghana, International Journal of Tourism Cities
  • 2019
    The future of youth tourism in Ghana: motives, satisfaction and behavioural intentions, Journal of Tourism Future
  • 2019
    Examining tour services, satisfaction and loyalty of international tourists in Cape Coast, Ghana, Tourism Review International
  • 2019
    Political Marketing Strategy: Soundbites and Voting Behaviour in Contemporary Ghana , JOURNAL OF AFRICAN BUSINESS
  • 2017
    Analysis of social cognitive model in the context of green marketing: a study of the Ghanaian environment, Business perspective and research

Professional Memberships

  • Fellow, Chartered Economic, Ghana
  • Fellow, Chartered Institute of Marketing, Ghana