Alfonso Morales is originally from New Mexico and his family has farmed and ranched for more than 100 years. He is interested in applying science to support society and to help produce social goods. His research interests include social science theory and methods, organizations, food systems, public marketplaces, and street vendors. His applied research supports non-profit organizations and he co-created the farm2facts.org toolkit for farmers market managers.
He has been part of more than $10m of research grant activity with units around campus including the School of Medicine, the College of Ag and Life Sciences, the School of Human Ecology, the Nelson Institute and the College of Letters and Science.
He writes for a variety of audiences, has published in the top journals of six disciplinary associations, and his work is discussed in numerous national and international media outlets.