Ali Gohary

Ali Gohary is a lecturer (equivalent to Assistant Professor) in Marketing at the La Trobe Business School, La Trobe University, Melbourne, Australia. He joined La Trobe Business School in June 2023. Dr. Gohary holds a PhD in Marketing from Monash Business School, Monash University. His research interests focus on consumer psychology in domains of health and well-being, ethical consumption, and cross-cultural studies. His research has been published in ABDC A* and A journals such as the Journal of Business Research, European Journal of Marketing, Journal of Advertising, Journal of Consumer Behaviour, Journal of Travel Research, and Annals of Tourism Research, among others.