I am a consumer culture theorist with a particular interest in marketplace battles and tensions. Aligned with this interest, my research predominantly focuses on inclusion and legitimation of objects, practices, actors and markets in invisible, contested, or complex fields. Research contexts for these projects have included the ‘legal high’ market, fandoms, and unsustainable consumption settings. I predominantly use qualitative research methods in my projects including interviews, and the observation of online manifestations of marketplace phenomena in forums, social media, news media and other online vehicles. I have experience teaching various marketing and business courses including consumer behaviour, business research methods, social media management and advertising.