Memory is not a static repository of learned facts and experienced events. Rather, memory is dynamic and reconstructive in nature. While a relatively stable and fixed core knowledge seems essential for successful everyday functioning and high-level concepts such as self-identity, the ability to forget outdated information and to update memories in the light of new relevant information is equally important. Understanding the dynamics of memory change is the central focus of my research agenda. In my lab, I study – both in children and adults – the circumstances permitting induction of plasticity in long-term memory, and how this can lead to memory change with and without accompanying conscious awareness.