Amber Martin-Woodhead

I am an Assistant Professor in Human Geography at Coventry University where I research and teach geographies of consumption, sustainability and fashion. I am currently conducting an RGS funded research project on the rise of minimalism within the UK, and a turn towards reduced and sustainable (non)consumption practices, as a potential response to excessive consumerism in a time of ‘peak stuff’. The research also explores minimalist fashion practices and sustainable fashion consumption including; the rise of minimalist capsule wardrobe curation and minimalist fashion challenges (such as ‘project 222’ and Labour Behind the Label’s ‘6 item challenge’).