Associate Professor in Marketing and Consumer Research, University of Leicester

I joined the School in September 2004, having previously worked at Exeter University as a Lecturer and the Director of MSc Marketing and Finance from 1999-2004 and at the University of Edinburgh as a lecturer from 1996-1999. I also taught at University of St. Andrews and Lancaster University.

I hold a PhD from the Open University, an MA in European Cultural Policy and Administration from Warwick University and a first class degree in Management Science (Marketing) from Lancaster University.

I acted as co-editor for the Journal of Consumer Behaviour from 2006-2009, have been an external examiner at Nottingham Business School since 2009, and was external examiner for Bournemouth School of Media from 2005-2008.