Andrea Luangrath

Andrea Luangrath is an Assistant Professor of Marketing in the Tippie College of Business at the University of Iowa. She received her BA and PhD degrees from the Wisconsin School of Business at the University of Wisconsin – Madison. Professor Luangrath’s research focuses on nonverbal social influence in consumption. She investigates the role of haptics in retailing and virtual reality, the expression of nonverbal cues (via textual paralanguage) in brands’ social media content, and psychological ownership in consumer contexts. Her research has been published in leading academic journals such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Experimental Psychology: General. Professor Luangrath teaches consumer behavior in the undergraduate and doctoral programs.