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Reader in Marketing, University of Birmingham

Prior to joining the University of Birmingham in 2012, Andrew held posts at the University of Lancaster, University of East Anglia and University of Bedfordshire, and has also taught short courses in the People’s Republic of China and South Africa, as well as in several organizations (including Camelot and Vauxhall Motors).

His research interests fall into three (non-mutually exclusive) areas: (i) business-to-business marketing, (ii) the interface between marketing and competition law/antitrust, and (iii) the psychology of the individual in virtual worlds.

Andrew is Deputy Chair of the Business-to-Business track and Co-Chair of the B2B Special Interest Group for the British Academy of Marketing.


  • 2012–present
    Reader in Marketing, University of Birmingham


  • 2000 
    University of Bedfordshire, PhD, Marketing