For my PhD thesis I have been exploring public awareness and attitudes to mind uploading. Up until 2018 I was an industry market researcher specialising in healthcare although I also have business to business and consumer experience. I have over 30 years’ experience and have held senior roles at several agencies including Ipsos MORI and Research International (South Africa) where I was the Qualitative Director on the Unilever account. In 2014 I set up my own consultancy ACT Research Ltd and this gave me the opportunity to fulfil a long-held ambition to gain a post graduate qualification as a mature student. I achieved a Distinction in my MSc from the University of Nottingham and was subsequently accepted onto the Horizon Centre’s Doctoral Training Programme which focuses on the digital economy and digital innovation. As a commercial researcher I gave many presentations to senior audiences and co-authored a Health Economics paper. I am a Certified Member of the Market Research Society and have previously held positions on the Board of The British Healthcare Business Intelligence Association where I also served on the Ethics and Compliance Committee. As an early career researcher I am working on publications for academic journals and conferences. I have given a Public Science Lecture at the university and am keen to share my work more widely.