Annayah is a lecturer (Assistant Professor) in Marketing, Business and Society in the University of Bath's School of Management. Her primary research interest concerns how individuals and groups respond to societal crises, such as the climate and ecological emergency. She explores how our group identities can both help and hinder societal transformations, and why some groups act in more prosocial and proenvironmental ways than others. She also explores how events such as festivals and mass-gatherings can impact our personal and social identities.
She is also interested in how organisations, policy makers and activists can help to promote societal change towards more sustainable futures. She has worked with a number of governmental and non-governmental organisations, including: the Scottish Government, Northern Ireland Government, the British Standards Institution, Nottingham City Council and BaNES Council. She is always looking for new opportunities to collaborate and bridge the gap between academia, organisations and the public.
Experience
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2020–presentPolicy Research Placement, APPG on the Green New Deal
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2023–presentResearch assistant professor, School of Management, University of Bath
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2018–2018Lab Manager, Department of Psychology, Yale University
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2017–2018Research Assistant, Department of Psychology, University of Bath
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2015–2018Research Coordinator, Department of Experimental Psychology, University of Oxford
Education
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2023University of Bath, PhD Psychology
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2019University of Bath, MRes Sustainable Futures
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2017University of Bath, BSc (Hons) Psychology with Professional Placement
Publications
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2024Overcoming (vegan) burnout: Mass gatherings can provide respite and rekindle shared identity and social action efforts in moralized minority groups, Political Psychology
Grants and Contracts
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2018ESRC PhD Scholarship in Sustainable Futures
- Role:
- PhD Student
- Funding Source:
- Economic and Social Research Council
- Bath, UK
- Website
- @annayahprosser
- Article Feed
- ORCID
- Joined
