Anya Skatova is a Turing Fellow and behavioural scientist at the University of Bristol. Her main area of interest is understanding of how novel digital footprint data can be used to study human behaviour and real-life outcomes, such as health. Currently she is focusing on transaction data, specifically loyalty and banking cards, and working on realising the value of using these data to improve population health. In addition, she works on a range of projects related to public attitudes towards data sharing, prosocial behaviour as well as interested in fundamental questions about individual differences in decision-making and choice.
Anya obtained her BA, MSc and PhD in Psychology from Moscow State, Oxford and Nottingham universities. Prior to moving to the University of Bristol in 2017, Anya worked at the interdisciplinary research centre Horizon Digital Economy Research at the University of Nottingham, Warwick Business School and Warwick Manufacturing Group at the University of Warwick.
Anya works with an extensive network of stakeholders from industry, government and third sector. She has previously led responses to government consultations, advised government (e.g., the Centre of Data Ethics and Innovation/Department for Sport, Media and Culture) and non-government authorities (e.g., Finance Conduct Authority), and worked with wide range of business and non-profit organisations such Office for National Statistics, Consumer Protection Charity Which?, Walgreens Boots Alliance and others.