Arvid O. I. Hoffmann

Professor of Marketing, University of Adelaide

I am a Professor of Marketing at the University of Adelaide Business School. My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. As a secondary research interest, I seek to better understand how individuals make (complex) financial decisions, such as those related to investment choices and retirement planning.

Experience

2017–present

Full Professor, The University of Adelaide
2015–2016

Associate Professor, Maastricht University
2008–2015

Assistant Professor, Maastricht University

Education

2007

University of Groningen, the Netherlands, PhD
2003

University of Groningen, the Netherlands, MSc

Publications

2024

So, Sue Me … If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products, Journal of Marketing
2021

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity, Journal of Marketing
2019

Can Advertising Investments Counter the Detrimental Effect of Shareholder Complaints on Firm Value?, Journal of Marketing

Research Areas

Marketing (1505)
Finance (150201)