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Arvid O. I. Hoffmann

Professor of Marketing, University of Adelaide

I am a Professor of Marketing at the University of Adelaide Business School. My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. As a secondary research interest, I seek to better understand how individuals make (complex) financial decisions, such as those related to investment choices and retirement planning.


  • 2017–present
    Full Professor, The University of Adelaide
  • 2015–2016
    Associate Professor, Maastricht University
  • 2008–2015
    Assistant Professor, Maastricht University


  • 2007 
    University of Groningen, the Netherlands, PhD
  • 2003 
    University of Groningen, the Netherlands, MSc


  • 2024
    So, Sue Me … If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products, Journal of Marketing
  • 2021
    Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity, Journal of Marketing
  • 2019
    Can Advertising Investments Counter the Detrimental Effect of Shareholder Complaints on Firm Value?, Journal of Marketing

Research Areas

  • Marketing (1505)
  • Finance (150201)